About Us

WYSIWYG, Fueling the Artistic Spirit

It was in 2021 that 1980s culture aficionado Edward Coffey launched an art-inspired fashion collection that featured illustrations of timeless pieces of art.

WYSIWYG (pronounced wi-zee-wig), an acronym for “What You See, Is What You Get”, was launched to style fashion lovers in a unique collection that celebrates timeless art and the very best pop culture icons and moments. Edward Coffey designed his collections to be rooted in 1980s American culture. Each piece is comfortable and made to make you feel special and unique with one-of-a-kind pieces that hold intrinsic personal value for each customer.

EGO, an acronym for 'Everybody Got One,' is a vibrant and exclusive mental health- themed clothing line. Embracing diversity, we cater to individuals of any age, transcending gender, race, creed, or color. Our mission is to celebrate the uniqueness within each person, fostering a colorful and inclusive community. With the tagline 'Everybody has an EGO, and we have one for everybody!' we aim to spread awareness, positivity, and style, making mental health a fashionable statement for all.

Coffey credits his trips to the Rijksmuseum and the Louvre Museum for the creation of WYSIWYG. Each collection is inspired by and pays tributes to some of the world's most esteemed and recognized artists which include Jean-Michel-Basquiat, Salvador Dali, Pablo Picasso, Andy Warhol, and countless others. 

( Pick A Live was here )